What's in their plan?

Read below to learn about Israel's targeted messaging and strategies.

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Their 3 main messages

1. Increase evangelical support for the nation of Israel
2. Persuade Christians against equal rights for all whether as 1 or 2 countries
3. Paint Palestinians as deserving of suffering
Sources:
FARA pg. 59, 60, 84
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Their strategies

Information Targeting

📱 Online ads (possibly Google, Facebook, YouTube, Instagram, etc) during worship hours for anyone at one of the churches or Christian colleges

🎁 "Pastoral resource packages"

🎄 Christmas themed messages

🎤 Weekly podcasts featuring pastors

🌎 Multi-languages including Spanish, Vietnamese, Russian

In Person Targeting

🚐 "Mobile 10/7 experience" that portrays the horrors of October 7 while omitting Israel's genocide on Palestine at Christian events

✈️ Encourage trips to Israel without introducing them to Palestinian Christians experiencing persecution

👕 Merchandise and swag

⛪ In-person staff at churches, colleges, and seminaries

Sources:
FARA pg. 6, 26, 62, 69, 74, 79, 81-83

Targeted Churches

513+

Attendees of at least 513 churches will be sent targeted ads during worship hour. The pastors may also be reached out to directly.

Targeted Christian Colleges & Seminaries

38+

38+ Christian colleges and seminaries will be targeted in-person or online. Christians will also be recruited from here.

Amount of Money

$3M+

The Israel Ministry of Foreign Affairs is paying $3M-$4M to a US organization for this advertising campaign.

Sources:
FARA pg. 34, 54, 78, 79
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