What's in their plan?
Read below to learn what Israel listed in their campaign. They will not allow any Christian group to opt out.
In Sept. 2025, Israel registered with FARA and launched a persuasion campaign aimed exclusively at US Christians.
FARA (Foreign Agents Registration Act) is a law that protects Americans by requiring American organizations to tell the US if they’re working on behalf of a foreign government. Christians are the only faith group the Israeli government is targeting in the US.
Their strategies
Information Targeting
📱 Online ads (possibly Google, Facebook, YouTube, Instagram, etc) during worship hours for anyone who attends one of the churches or Christian colleges
🎁 "Pastoral resource packages"
🎄 Christmas themed messages while ignoring the voices of Christians in Bethlehem
🎤 Weekly podcasts featuring pastors
🌎 Multiple language including Spanish, Vietnamese, Russian
In-Person Targeting
✈️ Encourage trips to Israel without introducing them to Palestinian Christians experiencing persecution
🚐 "Mobile 10/7 experience" that portrays the horrors of October 7 while omitting Israel's genocide on Palestine at Christian events
👕 Merchandise and swag
⛪ In-person staff at churches, colleges, and seminaries
Quick facts
Targeted Churches
Attendees of at least 513 churches will be sent online ads during worship hour. The pastors will be contacted.
Targeted Christian Colleges & Seminaries
38+ Christian colleges and seminaries will be targeted in-person or online. Christians will also be recruited from here.
Amount of Money
The Israel Ministry of Foreign Affairs is paying $3M-$4M to a US organization for this advertising campaign.